Adidas says Black Lives Matter design violates its three-stripe trademark

Adidas has asked the US Trademark Office to reject an application for a Black Lives Matter (BLM) trademark featuring three parallel stripes.

The Black Lives Matter Global Network Foundation design would create confusion with its own famous three-stripe mark, the sportswear giant said.

Adidas added that it has been using its logo for more than 70 years.

Black Lives Matter Global Network Foundation is the most prominent entity in the decentralised BLM movement.

The group applied for a US trademark in November 2020 for a yellow three-stripe design to use on merchandise including clothing and bags. read more