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If you sell 'Oaxaca in a bottle', what happens to Oaxaca?
"You cannot buy tradition, and that's what people who are getting into the mezcal business today are trying to do," Bricia Lopez, a Oaxaca native said. "They're trying to position themselves next to someone who looks like an Indigenous person, take a picture and be like, 'I'm authentic, too'." #btlifestyle
