The wine industry's problem: millennials

More specifically, it's the fact that ageing baby boomers — currently the prime market for wine — are nearing retirement age, the time of life when consumerism typically declines.

Millennials, the generation that began to come of age after the turn of the century, have given no indication that they are poised to step in. They buy much less wine than boomers, and the wine industry has not done enough to entice them to become regular consumers.

Why's this happening? Eric Asimov dives in: https://bt.sg/J6Sb