Singaporeans are humanizing their pets - and the pet food industry is lapping it up

More indulgent pet owners are treating their pets to fresh foods, and it's "meow or never" for industry players to make it accessible for busy Singaporeans.

The Grateful Pet, which includes superfoods such as prebiotic seaweed in pet meals, sees business averaging an annual growth of about 150% since 2019, with annual sales now in the millions.

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