Why did the price of my Ya Kun toast set jump 31% in 3 years? Ya Kun scion spills the tea teh

From $4.80 in 2020 to $6.30 today, the cost of a Ya Kun Set A toast set has risen by 31%.

“I hear you. It's a difficult decision,” says Ya Kun third-gen scion Jesher Loi, grandson of founder Ah Koon.

Each price increase is based on "factors of the bottom line and the factors of cost, not so much the factors of profit," he adds.

BT 'lim kopi' with Loi to find out more: bt.sg/enuA