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"We almost went down a couple of times," says Matchaya founder & CEO Kevin Chee 🍵🍃
The matcha craze has led to skyrocketing prices and a global shortage, but this wasn't the case 10 years ago when Matchaya's Kevin Chee brought his first batch of matcha into Singapore.
Too early to the trend, and much pricier than your cup of kopi and teh, how did Matchaya survive? Kevin Chee shares his story and a word of caution to first-movers.
