K-pop in Singapore is booming - win for fans, win for economy

To boost Singapore's appeal as a tourist destination, STB has partnered with K-pop idols and leaned into the "set-jetting" trend.

They've gotten BTS' Jin to film his music video at the National Gallery and Blackpink's Jisoo at the Mandai Wildlife Reserve.

https://bt.sg/GQRD

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