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Spilling the tea behind Chagee’s rapid Apac expansion

Chagee has over 300 stores in Asia-Pacific, and is looking to double that by 2027. But how did this tea chain scale up so quickly? BT speaks to Eugene Lee, chief marketing officer of Chagee Apac, who shares about the brand’s expansion strategy and how it stands out in a saturated beverage market.

https://bt.sg/mM9z

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