📱 Apple Intelligence with Bella Ramsey

The Last of Us star Bella Ramsey takes center stage in a new Apple campaign, highlighting the latest Apple Intelligence features coming with the iOS 18.1 update.

🗓 More Personal Siri: In the first ad, Siri helps Bella remember the name of someone she met at a café by quickly checking her calendar, showing off its improved contextual abilities.

🎬 Custom Memory Movies: The second video shows Ramsey effortlessly creating a farewell video for a pet fish's funeral. She just enters a description into the Photos, and AI selects the best shots to compile a touching, personalized montage — bringing emotional resonance to the task in a few clicks.

✉️ Email Summarization: In the third spot, Bella is in the middle of a conversation with her agent but realizes she hasn't read an important email. AI summarizes the email with one tap, allowing her to stay engaged without skipping a beat.

Will you be using these features?

🔥 — Can't wait to try this out!
🤔 — Siri's going to be smarter than me soon!

#news @hiaimediaen