👎 Only 0.1% of People Can Recognize Deepfakes
People are practically incapable of distinguishing real images or videos from the ones generated by artificial intelligence, experts from iProov, a British company developing technologies for biometric authentication, have recently found out.
The company tested 2,000 UK and U.S. consumers, offering them a quiz with a series of real and synthetic photos and videos. Each study participant had to distinguish real content from fake one.
Only 0.1% of respondents completely coped with the task. At the same time, almost a third of people aged 55-64 and 39% of those aged 65 and older had never even heard of deepfakes.
Deepfake videos proved more challenging to identify than fake images, with participants 36% less likely to identify a synthetic video than a synthetic image correctly. Still, more than 60% of the study participants—especially among young people between 18 and 34 years old—remained overly confident in their deepfake detection skills, regardless of the experiment's results.
"This study shows that organizations can no longer rely on human judgment to spot deepfakes and must look to alternative means of authenticating the users of their systems and services," says professor Edgar Whitley, a digital identity expert at the London School of Economics.
👹👹 The boom of AI-generated content, in turn, has led to reduced trust in online information—almost half of those surveyed trust social media less after learning about deepfakes. Even so, this does not seem to help much—only 11% of participants say they critically analyze the source and context of information to determine if it's a deepfake. As a result, most people not only risk believing the fakes but also spreading them further.
➡️ Try taking the iProov quiz yourself here— there are only 10 questions.
Share your results in the comments!
More on the topic:
👁️ Quiz: Can You Tell AI-Generated Videos from Real Ones?
