🎬 Higgsfield AI: New AI Video Generator Impressed 'The Matrix' Creators and Angered Cinephiles
The new AI-powered video generator Higgsfield AI is now available to all users. Alex Mashrabov, the company's CEO and co-founder, previously started AI Factory in 2018, which Snapchat acquired a year later for $166 million.
At Snap, Mashrabov continued developing GenAI, and in 2023, he started building this new project. "'We're bringing cinematic camera language to AI-generated video, merging traditional filmmaking with AI innovation," Mashrabov explains.
The company has already raised $8 million in funding, with investors including Menlo Ventures, Charge Ventures, DVC, and other venture funds.
❤️ Our team has also invested in Higgsfield through DVC.
Key Features:
🎥 Generates videos up to 5 sec. long. The starting image can be created from a text prompt, and the AI automatically enhances the prompt for better results.
🎥 Advanced camera control: precise object tracking, fly-around, tracking shots, and slow-motion shooting—plus dozens of other built-in techniques and effects.
🎥 Realistic physics, lighting, and highly believable human facial expressions and character movements.
Try the service here. Free limits allow for creating two videos and 10 images.
🎞 Is AI The Future of Cinema?
For its breakthrough quality and style, Higgsfield has received praise from several well-known figures in the film industry. The startup was praised by John Gaeta, an Oscar winner for visual effects on the iconic The Matrix. "There are no limits on the future of virtual cinematography," Gaeta says. "This moves us all closer to having a 'God's Eye'—total creative control over the camera and the scene."
However, not everyone is so optimistic about AI's impact on cinema. Blogger Angry Tom posted reimagined scenes from Andrei Tarkovsky's films on X, created using Higgsfield tools, calling it "a new conversation with cinema history" ⤴️
However, this treatment of classic films sparked a wave of criticism. In the comments, many noted that even if the results are technically impressive, existing films don't need new technologies. "If Tarkovsky wanted the camera to move... he would have moved the camera," quipped one user.
What do you think, can AI make old movies better?
❤️ — yes, that's the point of technology
🔥 — don't touch classics
