🛫 AI Will Determine Your Airplane Ticket Price
American Delta Air Lines will use AI to offer each passenger a personalized ticket price based on various factors, including booking history.
The company already uses AI to determine the cost of 3% of its tickets. By the end of the year, algorithms will be responsible for pricing 20% of tickets.
Delta President Glen Hauenstein compares AI to a "super analyst who is working 24 hours a day, seven days a week."
Consumer rights organizations are protesting the introduction of AI into pricing, arguing that ticket fares will inevitably rise. Delta Air Lines insists that prices will remain market-driven.
📈 Researchers at Consumer Watchdog have found that when algorithms calculate individual prices, the best deals might go to the wealthiest customers. The least affluent, who have fewer choices, get inflated prices.
"They are trying to see into people's heads to see how much they're willing to pay. They're basically hacking our brains," says Consumer Watchdog analyst Justin Kloczko.
Would you trust AI to calculate prices?
🔥 — Yes, it's effective
🤯 — No, prices already keep climbing!
