💡 "AI Images Should Be Considered a Separate Art Form"

In 2023, Berlin-based artist Boris Eldagsen won the Sony World Photography Award with an image created using artificial intelligence (photo #1)—and refused the prize. By doing so, he introduced the term "promptography" and became a key figure in the global debate on the boundaries between photography and AI art.

In his view, true creativity is not under threat. But he is convinced that AI will replace commercial and non-documentary genres, while the role of classic photography as a record of reality will only grow stronger.

🖼 Eldagsen insists that promptography is not an extension of photography but a separate art form. A camera captures light and reality, while promptography exists only in the digital realm, shaped by algorithms and text prompts.

"When collaborating with AI, my role as an artist changes: from being a solo singer to becoming a conductor. A conductor needs to make sense of the gigantic, anonymous choir that the training data represents," Eldagsen says.
👁 To him, AI is an ideal tool for artists—one that frees them from material limitations and allows them to fully harness imagination and personal experience.

Do you see promptography as a new art form, or just an extension of photography?

❤️ — Yes, it's a new form
🔥 — No, just an evolution of photography
🎃 — It's not art at all!

#photography #art @hiaimediaen