Can Swee Heng Bakery’s legacy continue to thrive? | #TheBusinessBehind

From its humble beginnings as a family-run bakery, Swee Heng has expanded to over 80 outlets in Singapore, launched 3 specialty brands and crossed S$75m in revenue in 2023. But with new competitors baking up a storm here, how will Swee Heng rise to the occasion and stay relevant?

Find out more in BT’s #thebusinessbehind, where we take a closer look at companies that are reshaping industries with new business models and strategies.

Watch it on YouTube: https://youtu.be/BDy6oLKA-BQ?si=y1uCx3NZnXQ7GHqw